Browsing by Author Jean- Noël Kapferer.
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2008 | New strategic brand management : creating and sustaining brand equity long term, 4th ed. | Jean- Noël Kapferer. |
| 2008 | New strategic brand management : creating and sustaining brand equity long term, 4th ed. | Jean- Noël Kapferer. |