Mohana Shanmugam
Results 1-4 of 4 (Search time: 0.0 seconds).
Issue Date | Title | Author(s) | |
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1 | 2017 | Branding co-creation with members of online brand communities | Hajli, N. ; Shanmugam, M. ; Papagiannidis, S. ; Zahay, D. ; Richard, M.-O. |
2 | 2018 | An explanatory investigation on the role of communication antecedents in project management | Karuppiah, S.D. ; Marthandan, G. ; Shanmugam, M. |
3 | 2019 | Formulation of an integrated social commerce framework to promote social capital for energy sectors | Shanmugam, M. ; Karunakaran, V. ; Amidi, A. |
4 | May-2019 | Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce | Bazi, S. ; Hajli, A. ; Hajli, N. ; Shanmugam, M. ; Lin, X. |
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Credit Name
Mohana Shanmugam
Full Name
Shanmugam, M.
Email
Mohana@uniten.edu.my
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