Hajli, N.
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Issue Date | Title | Author(s) | |
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1 | 2017 | Branding co-creation with members of online brand communities | Hajli, N. ; Shanmugam, M. ; Papagiannidis, S. ; Zahay, D. ; Richard, M.-O. |
2 | May-2019 | Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce | Bazi, S. ; Hajli, A. ; Hajli, N. ; Shanmugam, M. ; Lin, X. |
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Hajli, N.
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