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Author:  Hajli, N.

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Issue DateTitleAuthor(s)
12017Branding co-creation with members of online brand communitiesHajli, N. ; Shanmugam, M. ; Papagiannidis, S. ; Zahay, D. ; Richard, M.-O. 
2May-2019Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerceBazi, S. ; Hajli, A. ; Hajli, N. ; Shanmugam, M. ; Lin, X. 

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Full Name
Hajli, N.
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