Nexus generation job creators: A review of generational attributes and opportunities

Abstract

The development of modern business technology provides an opportunity for future virtual entrepreneurs to start-up a product and build their very own empires at a very low cost and no border interactivity with the consumer because the information is easily accessible. The generation with the most potential to become future virtual entrepreneurs is the Nexus generation This paper aims to present reviews of Nexus generation behaviour and analyze the reasons why the Nexus generation has the potential to become virtual entrepreneurs. Today is the era of technological advancement. Many researchers in the Social Sciences claim that Nexus is the first generation of this era of technological growth. They are well educated, confident, achievers who take advantage of opportunities and are highly technologically savvy. The stumbling blocks are the unemployment rate among the Nexus generation and the lack of opportunitiesto become entrepreneurs. Therefore, the purpose of this study is to investigate the entrepreneurial potential of the present Nexus generation graduate and to determine the qualities which contribute to them becoming virtual entrepreneurs. This study is significant because it will contribute to the development of Malaysia's growth in line with the National Strategic 2015 set by the Government. © 2017 International Business Information Management Association IBIMA. All Rights Reserved.