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http://dspace.uniten.edu.my/jspui/handle/123456789/14245
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Fred R. David. | en_US |
dc.date.accessioned | 2020-06-12T10:02:28Z | - |
dc.date.available | 2020-06-12T10:02:28Z | - |
dc.date.issued | 2011 | - |
dc.identifier.uri | http://dspace.uniten.edu.my/jspui/handle/123456789/14245 | - |
dc.description.abstract | Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues For management professionals, small business owners, and others involved in business. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Prentice Hall | en_US |
dc.subject | Strategic planning -- Case studies; Business planning -- Case studies | en_US |
dc.title | Strategic management : concepts and classes, 13th ed. | en_US |
dc.type | Book | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | UNITEN Energy Collection |
Files in This Item:
File | Description | Size | Format | |
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StrategicManagementDavid.pdf | 7.28 MB | Adobe PDF | View/Open |
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