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Title: Understanding digital marketing, 3rd ed.
Authors: Damian Ryan. 
Keywords: 1. Internet marketing. 2. Social media. 3. Strategic planning. 4. Marketing–Management.
Issue Date: 2014
Publisher: Kogan Page Limited
Abstract: According to Cisco, the global consumption of data by 2017 will be three times the level (measured in zettabytes) of December 2013, as I am writing this. So hang on! What makes this digital revolution so exciting is that it’s happening right now. We’re living through it, and you have a unique opportunity to jump in and be part of this historical transition. In the pages that follow I’ll take you on a journey into the world of digital marketing. I’ll show you how it all started, how it got to where it is today, and where thought leaders in the industry believe it’s heading in the future. Most importantly of all, I’ll show you – in a practical, no-nonsense way – how you can harness the burgeoning power of digital media to drive your business to the crest of this digital marketing wave, and how to keep it there. This book will: ●● help you and your business to choose online advertising and marketing channels that will get your ideas, products and services to a massive and ever-expanding market; ●● give you that elusive competitive edge that will keep you ahead of the pack; ●● future-proof your business by helping you to understand the origins of digital marketing and the trends that are shaping its future; ●● give you a concept of the scale of the online marketplace, the unfolding opportunities and the digital service providers who will help your business to capitalize on them; ●● provide practical, real-world examples of digital marketing successes – including leading brands that have become household names in a relatively short space of time; ●● offer insight through interviews, analysis and contributions from digital marketing experts; ●● ... ultimately, give you the tools you need to harness the power of the internet in order to take your business wherever you want it to go.
Appears in Collections:UNITEN Energy Collection

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