The small business bible : everything you need to know to succeed in your small business, 2nd ed.

Abstract

Starting, owning, and running a successful small business is one of the great joys in life. No, there are no guarantees, and yes, there are obstacles. But, if you do it right, if you start the right small business—one suited to your strengths, one that you are passionate about, one that epitomizes your highest dreams and values, and certainly one that allows you to make a nice profit—then there is no telling how far it can take you. This book will show you how to get there. But be forewarned: If what you are looking for is a book that will give you the theoretical underpinnings of small business theory and expository prose about business assumptions, this is the wrong book for you. Put it down. What you will get instead in these pages are tried-and-true, realworld business tips, skills, examples, and strategies that have been proven to help small businesses grow, and that can help your small business grow. Written in a friendly, easy-to-understand manner, chock-full of interesting, actual examples, The Small Business Bible, Second Edition contains everything you need to know to have a successful, fulfilling, enjoyable entrepreneurial journey. This second edition greatly expands and updates what was already a very comprehensive book. Fifteen brand-new chapters have been added, most of which are specifically intended to help you understand and take advantage of new business opportunities in this fresh century: E-marketing and e-commerce made easy. Managing your technology. The green business. Business growth secrets.