Please use this identifier to cite or link to this item:
http://dspace.uniten.edu.my/jspui/handle/123456789/18271| Title: | Business research methods, 8th ed. | Authors: | Zikmund, Babin, Carr, Griffin. | Keywords: | Market Research Business, Business Marketing. | Issue Date: | 2009 | Publisher: | South-Western College Pub. | Abstract: | BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age. | URI: | http://dspace.uniten.edu.my/jspui/handle/123456789/18271 |
| Appears in Collections: | UNITEN Energy Collection |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Business Research Method Zikmund el al 8th ed.pdf | 25.99 MB | Adobe PDF | View/Open |
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