Research methods for business : a skill-building approach, 7th ed.

Abstract

The seventh edition of Research Methods for Business has been thoroughly revised. ● Chapter 3 (Defining and Refining the Problem), Chapter 4 (The Critical Literature Review), Chapter 6 (Elements of Research Design), Chapter 7 (Interviews), Chapter 9 (Administering Questionnaires), Chapters 14 and 15 (Quantitative Data Analysis), and Chapter 17 (The Research Report) have been substantially modified and updated in this edition. ● Examples, exercises, and other pedagogical features have been revised and updated in all the chapters. ● The structure of the book has not changed, but the storyline has been greatly improved. As in previous e ditions, the accessible and informal style of presenting information has been maintained and the focus on practical skill building preserved. ● Chapter 2 introduces and discusses alternative approaches to research. In the new edition, subsequent chapters follow up on this by reviewing a range of topics (such as research questions, research design, and measurement) from various perspectives. This allows users of this book to recognize and develop their personal ideas on research and how it should be done, to determine which kinds of research questions are important to them, and what methods for collecting and analyzing data will give them the best answers to their research questions.