GIS BASED MARKET SIZE ANALYSIS HOUSING PROPERTIES DEVELOPMENT USING REMOTE SENSING DATA

Abstract

Spatial data is among other important information in the marketing strategy. Urban growth and its spread changed the geographical extend to understanding the demand and existence of stocks. A business needs to know growth and market size accurately in order to better plan in a way of avoiding randomness in decision making. Recent days businesses have utilized geo-locations but still, many people do not use spatial data effectively in order to increase the accuracy of the results and make the work more efficient and flexible with the use of Geomarketing. In this study, remote sensing data is explored to play as an active role in order to provide accurate data on the growth of the buildings associated with population increases. In this study remote sensing data is explored to play as an active role in order to provide accurate data on the growth of the buildings associated with population increases. The population growth require food and buildings construction need building materials. The building growth will determine by explore the difference between two satellite images which related to two different dates. The resulting data will provide accurate information that will enable decision-makers to plan business as a result of obtaining accurate market readings. As a result, the production, sales demand or establish service centers can be provided in better ways.