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Author(s)
1
2014
A concise guide to market research: the process, data, and methods using IBM SPSS statistics. 2nd Edition.
Marko Sarstedt, Erik Mooi.
2
2013
Basic marketing research: building your survey.
Scott M. Smith and Gerald S. Albaum.
3
2005
Business to business market research: understanding and measuring business market.
Rurh Mcneil.
4
2010
Essentials of Marketing Research, 4th ed.
William G. Zikmund, Barry J. Babin.
5
2009
Integrated marketing communications.
Dr. Niraj Kumar.
6
2018
Digital marketing: a practical approach, 3rd. ed.
Alan Charlesworth.
7
2016
Digital marketing: strategy, implementation and practice, 6th. ed.
Dave Chaffey, Fiona Ellis-Chadwick.
8
2016
Market research in practice: an introduction to gaining greater market insight, 3rd ed.
Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman.
9
2013
Digital marketing analytics: making sense of consumer data in a digital world
Chuck Hemann, Ken Burbary.
10
2013
eMarketing: the essential guide to marketing in a digital world, 5th ed.
Rob Stokes and the Minds of Quirk.
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