Consumers innovative online shopping behavior: A review

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dc.contributor.author Norazah Mohd Suki
dc.date.accessioned 2009-05-20T08:58:30Z
dc.date.available 2009-05-20T08:58:30Z
dc.date.issued 2004
dc.identifier.uri http://hdl.handle.net/123456789/605
dc.description.abstract Online shopping has shift the consumer paradigm from shopping at the brick and mortar stores to click and mortar stores that has directed the consumer to experienced innovative online behavior in electronic retailing. Existing studies ignored several other important factors that can affect consumersâ decision to purchase product and service from the Internet. For example, the role of consumersâ innovativeness has not been investigated despite its importance. Drawing from the Technology Acceptance Model, Technology Planned Behavior and Diffusion Innovation Theory, this study extended the models by incorporating online shopper innovative behavior and exogenous factors and applies it to the online shopping context. en
dc.language.iso en en
dc.publisher Universiti Tenaga Nasional en
dc.subject Innovation en
dc.subject Internet en
dc.subject Purchasing en
dc.subject Online shopping en
dc.title Consumers innovative online shopping behavior: A review en
dc.type Working Paper en

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