Terence A. Shimp and J. Craig Andrews.
Publications
(Books & Book Chapters)
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| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2013 | Advertising, promotion, and other aspects of integrated marketing communications, 9th edition. | Terence A. Shimp and J. Craig Andrews. |
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Full Name
Terence A. Shimp and J. Craig Andrews.
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