William G. Zikmund, Barry J. Babin.
Publications
(Books & Book Chapters)
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| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2010 | Essentials of Marketing Research, 4th ed. | William G. Zikmund, Barry J. Babin. |
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Full Name
William G. Zikmund, Barry J. Babin.
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