Strategic management : concepts and classes, 13th ed.

Abstract

Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity.

The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues

For management professionals, small business owners, and others involved in business.