Universiti Tenaga Nasional Library
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Bathmathan, V.
Publications
(Articles)
Results 1-1 of 1 (Search time: 0.0 seconds).
| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2019 | Green marketing mix strategy using modified measurement scales – a performance on Gen Y green purchasing decision in Malaysia | Bathmathan, V. ; Rajadurai, J. |
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Full Name
Bathmathan, V.
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