Jean- Noël Kapferer.
Publications
(Books & Book Chapters)
Results 1-2 of 2 (Search time: 0.0 seconds).
| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2008 | New strategic brand management : creating and sustaining brand equity long term, 4th ed. | Jean- Noël Kapferer. |
| 2 | 2008 | New strategic brand management : creating and sustaining brand equity long term, 4th ed. | Jean- Noël Kapferer. |
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Full Name
Jean- Noël Kapferer.
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