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Title: Exploring the Antecedents of Manufactured Halal Food Products Loyalty in Malaysia
Authors: Bishr Altekreeti 
Osman Zain 
Issue Date: 2015
Conference: The 3rd National Graduate Conference (NatGrad2015), Universiti Tenaga Nasional, Putrajaya Campus, 8-9 April 2015 
Abstract: Loyalty has been the prominent issue in any businesses. Thus, researches that focus on the topic is never depleted. With competition becoming more intense in the marketplace, it is pertinent to explore the factors affecting loyalty especially with the advent of Halal category of manufactured products. With this purpose in mind, this paper attempts to review literature on the Halal and loyalty per se, and identify gaps for further empirical study. As a result of the literature review, a model is proposed as to guide the future research undertaking.
Appears in Collections:COGS Scholarly Publication

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